In Chapter 10, I was shocked at how short it was, however though it was short it had a lot of information that was interesting and hopefully it will be beneficial as well. One idea that I found to be interesting was appealing to fear. I thought it was first interesting that Epstein mentioned that this was a common way for politicians and advertisers to manipulate the public people. From the example they used in the book I think that it is absolutely true. However I think the unstated conclusion is the worst part about it, simply because they feel if they can scare the public, then the public in turn will learn to trust them. I think this is the worst way of appealing to people. By using a person’s fear in order to get them to do something to benefit others is horrible. I am a person that has a lot of fears and therefore if someone tried to use them against me, I think that is a low way of trying to get someone to vote for you or trust you.
I agree with you completely when you say that people using your own fears against you in extremely low. Politicians to me are all shady characters and none of them actually have the public in mind. All they think about is how to get the votes and they will do whatever it takes to get those votes even if it creating ad after ad that smear and ridicule the other candidates. Using someone's fears against them should not be a way to get them to trust you. Personally I trust people that show me respect and courtesy rather than those who use my own weaknesses against me, in order to further themselves.
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