Advertising

http://www.covergirl.com/makeup-looks

I was on the Covergirl website browsing through their products. Like their commercials, Covergirl states the beauty one can find within the use of their products.

I feel that their claim for makeup is the perfect blend to get the "bold, look at me" look that many women desire from their makeup. Evaluating the premises-Why should we as consumers believe that Covergirl makeup is going to give us every look that we as a society crave? What proof do they show us to make us believe and trust that their makeup is going to make me look the best? Like Epstein says, we can't always get the justification that we often seek. Though commercials and faces of actresses we love have a definite way of helping us trust what Covergirl claims.

Personal experience- This also has a lot to do with how we feel about certain products, although sometimes we can be apprehensive in trying new things. However going back to what Epstein said " our most reliable source of information about the world is our own experience."